Welcome to O’Halloran Media!

by Tom O'Halloran on May 10, 2012

Gale MinchewO’Halloran Media is a Social Media and Marketing firm focused on helping organizations create authentic connections through relevant content and dialogue to engage a targeted audience through social media.

Social media is a relatively new phenomenon that has become an integral component of a well-rounded marketing strategy. Social media marketing is more than just updating your Facebook page. It’s an opportunity to understand your vertical like never before, enhance relationships with existing customers, and recruit new customers all over the world.

Reaching a targeted audience through social media is now a must for all organizations, and they must learn how to leverage social media tools to create and expand a following to engage new clients and supporters.

Social media’s best practices are evolving, but there are constants that should be taken into account to reach your desired audience— authenticity, propagation of relevant and useful content, engagement in conversations, and responsiveness. As a social media consultant, my role is to dedicate the necessary hours each week to cultivate an engaged audience of targeted followers by expanding an organization’s online presence, reach to consumers, and ultimately, in effect, giving them a platform to grow a client base and increase profits.

As a former Sales & Marketing professional, I work exceedingly well with marketing teams to fit social media into a well-rounded marketing strategy, and to make sure messages reach a wider audience through online channels.

An effective strategy requires a deep understanding of traditional marketing concepts and expertise in emerging media. It aligns with your business goals while resonating with the most hyper-saturated, attention-deficient audience in history. It integrates perfectly with your other interactive and above-the-line marketing initiatives, and allows for accurate and timely measurement.

We help brands propel ideas by fostering influential relationships through engaging online experiences. We are innovators who passionately believe mobile and social media-driven communications can improve our clients’ interactions with their target audience.

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